Sound Trademark

A sound trademark is a non-conventional trademark where sound is used to perform the trademark function of uniquely identifying the commercial origin of products or services.
In recent times, sounds have been increasingly used as trademarks in the marketplace. However, it has traditionally been difficult to protect sounds as trademarks through registration, as a sound was not considered to be a ‘trademark’. This issue was addressed by the World Trade Organization Agreement on Trade-Related Aspects of Intellectual Property Rights,[1] which broadened the legal definition of trademark to encompass “any sign…capable of distinguishing the goods or services of one undertaking from those of other undertakings”

Cinema Redux

cinema redux almost famous poster finalCinema Redux Photo 3Cinema Redux Photo 2Cinema Redux Photo 1Almost Famous has a soundtrack of over 50 different songs. I have created a visual diagram of the entire movie soundtrack, each colour representing a different song. The white space indicates where no music is played. The key to the poster can be found on the back of the album sleeve. The horizontal width is equal to 60 seconds and the vertical is equal to 120 minutes which is the duration of the film. By producing a record sleeve as a packaging for the the poster i was able to tie it in with the theme of music.

16’28” by Hoon Kim

162061620716208162111621216213162141621516221162221622316224This project proposes a new way to represent spoken words on the page—not in black text, but in patterns of color. The project’s title is the length in minutes and seconds of Martin Luther King, Jr.’s “I Have a Dream” speech. I created a system of representing vocal intonation by matching six colors of the spectrum—red, orange, yellow, green, blue, and purple—to respective volumes and pitch. (Red was high and loud; orange was less high and loud; and so on, until purple was silent.) The resulting bar graphs appear in a book. There are two sets of graphs: one representing Martin Luther King Jr.’s oratory, and one representing my reading of the same text. Each spread illustrates 30 seconds of speech, and on each spread, we see the difference between King’s lively spoken voice, with it’s greater variety of color, and my reading voice, which appears relatively static.

16’ 28” gives us a supplementary way to interpret and understand texts by adding another sensory experience. Just as children learn about music by playing the xylophone, which associates sound with color, they might better learn languages by associating sound with color. This system might also help hearing-impaired people imagine intonation.

Sounds Butter : Visible Sound

VisibleSound1VisibleSound3VisibleSound6bThe intention for this project was to make sound visible. As there is already a variety of ways in which sounds can be seen (equalizers, sub-titles, etc.), my aim was to produce a device where that representation of sound would be a physical one. I therefore used the sewing machine as the basis for the project as I feel it is synonymous with industry, and making physical products. Due to limitations in my computer programming skills this model of a stereo/sewing machine is a prototype of how I imagined the actual product would look.

Jax de Leon-Illinois: Visualizing Music

Music is a powerful, emotional medium that is much more difficult to quantify than, say, financial data or earthquake patterns. This project is an experiment in taking an audio recording of music that is beautiful and personally meaningful to many listeners, deconstructing it from different vantage points, rearranging it, and building it up again into visual interpretations. This project visualizes lyrics, instrumentation, notes, patterns, and word usage. Hopefully these interpretations will provide another way of experiencing this album, although no amount of analysis can adequately represent the visceral response one gets when presented with a compelling piece of music.

Jax de Leon-02Jax de Leon-03

Jax de Leon