The British design agency Uniform has started the project called ‘326490’. 32 | 64 | 90 is an international creative showcase, featuring a curated group of 32 creatives from the 32 competing countries in this year’s World Cup.

Representing their national teams, the creatives will produce original 90 minute artworks that document their nation’s journey through the tournament. I became the Japanese representive and created three posters for this. The timing was bit short for me as I normally spend a lot of time on concept making before design, but I really enjoyed pure creative work. http://326490.com/ [Japan vs Ivory Coast]  [Japan vs Greece]  [Japan vs Colombia]

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A7 and A5 in store

A7 and A5 in store

I just found the A7 and A5 packaging in an Apple store.

Grid Systems

Grid Systems

I became 29 years old last month.
My dream, working outside of Japan, finally came true,
and it has been almost a half year since I became a graphic designer.
I thought it would be great to buy something related to  Graphic Design for myself.

Then I purchased ‘Grid Systems in Graphic Design’ by Josef Muller-Blackmann, father of Grid System.
This is an essencial book for graphic designers.
I have read this in the university a couple of times,
but I would like to learn more European design while I’m in London.

Hope I can master type settings in English.

Cinema Redux

cinema redux almost famous poster finalCinema Redux Photo 3Cinema Redux Photo 2Cinema Redux Photo 1Almost Famous has a soundtrack of over 50 different songs. I have created a visual diagram of the entire movie soundtrack, each colour representing a different song. The white space indicates where no music is played. The key to the poster can be found on the back of the album sleeve. The horizontal width is equal to 60 seconds and the vertical is equal to 120 minutes which is the duration of the film. By producing a record sleeve as a packaging for the the poster i was able to tie it in with the theme of music.

16’28” by Hoon Kim

162061620716208162111621216213162141621516221162221622316224This project proposes a new way to represent spoken words on the page—not in black text, but in patterns of color. The project’s title is the length in minutes and seconds of Martin Luther King, Jr.’s “I Have a Dream” speech. I created a system of representing vocal intonation by matching six colors of the spectrum—red, orange, yellow, green, blue, and purple—to respective volumes and pitch. (Red was high and loud; orange was less high and loud; and so on, until purple was silent.) The resulting bar graphs appear in a book. There are two sets of graphs: one representing Martin Luther King Jr.’s oratory, and one representing my reading of the same text. Each spread illustrates 30 seconds of speech, and on each spread, we see the difference between King’s lively spoken voice, with it’s greater variety of color, and my reading voice, which appears relatively static.

16’ 28” gives us a supplementary way to interpret and understand texts by adding another sensory experience. Just as children learn about music by playing the xylophone, which associates sound with color, they might better learn languages by associating sound with color. This system might also help hearing-impaired people imagine intonation.


Jax de Leon-Illinois: Visualizing Music

Music is a powerful, emotional medium that is much more difficult to quantify than, say, financial data or earthquake patterns. This project is an experiment in taking an audio recording of music that is beautiful and personally meaningful to many listeners, deconstructing it from different vantage points, rearranging it, and building it up again into visual interpretations. This project visualizes lyrics, instrumentation, notes, patterns, and word usage. Hopefully these interpretations will provide another way of experiencing this album, although no amount of analysis can adequately represent the visceral response one gets when presented with a compelling piece of music.


Jax de Leon-02Jax de Leon-03

Jax de Leon

Typography for Information Design

The concept of that “the simpler the form of a letter the simpler its reading” was an obsession of beginning constructivism. It became something like a dogma, and is still followed by “modernistic” typographers.

This notion has proved to be wrong, because in reading we do not letters but words, word as a whole, as a “word picture.” Opthalmology has disclosed that the more and the letters are differentiated from each other, the easier is the reading.

Without going into comparisons and the details, it should be realized that words consisting of only capital letters present the most difficult reading – because of their equal height, equal volume, and, with most, their equal width. When comparing serif letters with sans-serif, the latter provide an uneasy reading. The fashionable preference for sans-serif in text shows neither historical nor practical competence.

Josef Albers, Interaction of Color