Zeppelin Wireless

Zeppelin Wireless

Branding/Packaging

We have renewed the packaging for the Zeppelin Wireless. The background colour has been changed from black to gun metallic to give more premium feeling.


Client: Bowers&Wilkins
Date: October / 2015
Media: Packaging

800 Series

800 Series photography

Branding

The new 800 Series, Bowers & Wilkins’ high-end speaker, has been launched in September 2015 and Thomas Manss & Compnay has done a photo direction on the products. I was also in charged of making creative backgrounds.

Client: Bowers & Wilkins Date: September / 2015 Photographer: Phil Sills Agent: Thomas Manss & Company

eCommerce website with Moonfruit

eCommerce website with Moonfruit

Continued to the successful Rebecca Dalby website I created more than 3 years ago, I have created the Dalby Pilates website with Moonfruit. Moonfruit was a right solution for a start up business as you can have an online shop for free. I have done the design part and build the website with Moonfruit.

Moonfruit has a page builder function. Thanks to this functionality, it is quite easy to build the website. But as this is free or reasonable, functions are limited. If you would like to have a fully customised eCommerce shop, platforms like Shopfy would be a better solution.

Moonfruit would be perfect for a start up business or someone who wantst to try online shop as the risk is low.

http://dalbypilatesshop.com/

Japanese typesetting with English version InDesign

Japanese typesetting with English version InDesign

It is always tough to typesetting foreign languages. Especially if you don’t have a right software to do it. I’m a native Japanese, so the Japanese typesetting is not the hardest job for me. But if you are using English version Adobe softwares, it will be bit tricky as they don’t have some functions for the Japanese typesetting. I have learned a few tricks to make the Japanese type beautiful with the English Adobe tools.

 

Kerning: Metrics or Optical

With the metrics kerning setting, the spacing after punctuations is quite tight. On the other hand, there is nice amount of space with the optical setting. So I would use optical for a body text and use metrics for titles and headline.

Metrics

jp_metrixOptical
jp_optical

Use Justify setting

Most of the Japanese typefaces are designed in a perfect square because a text flows horizontally and vertically. So people think it looks easier to read if the text is justified. Especially you are typesetting for brochures or books, justify setting is much preferable.

Left alignleft-align

Justifyjustify

Make the Japanese font 1-2pt smaller

Many Japanese typefaces are 10-15% bigger than alphabets fonts. So if you make the Japanese font 1pt smaller or bit more, X-height of the English font will become more similar to the Japanese one.

Helvetica Neue (8pt) vs Kozuka Gothic (8pt)

size1

Helvetica Neue (8pt) vs Kozuka Gothic (6.5pt)size2

Some grammer rules

There so many grammatical rules for the Japanese setting, but I just would to mention only 2 things that you should be aware.

1. Avoid putting a dash on a very left side of a text box.
A dash and 1 in Chinese character is very similar, a horizontal line. If you know it is 1 in Chinese character, it is fine, but you can not do it with the dash. So if you don’t know if it is a dash or number, just avoid putting them in the very left side of the text box.

2. Avoid putting a small letter on a very left of a text box.
Japanese has small letters like キャッシュ(2nd, 3rd and 5th letter). These smaller letters cannot go to the first word of the line.

Do Not

rule

 

The Japanese type setting is quite difficult even for Japanese people as there are so many different characters such as Hiragana, Katakana, Alphabets, Kanji (Chinese characters), and numbers. But if you follow my suggestions above, it will not look very unprofessional at least.

Sushi Queen

Sushi Queen

Branding and Website

Sushi Queen is an exclusive sushi making class by Keiko Yamamoto. Her business is not only having a Sushi making class but also telling the Japanese cuisine culture with the European culture. To meet her experienced skills, the logo has been renewed with a premium feeling. A simple tekkamaki and crown symbol was combined to expand more Japanese and British audience in London.

Client: Sushi Queen
Date: February / 2015
Media: Website

The Ritz-Carlton, Kyoto Marketing and Sales Collateral

The Ritz Carlton Kyoto 00

The Ritz-Carlton, Kyoto Marketing and Sales Collateral

Marketing and Sales Collateral

The Ritz-Carlton, Kyoto opened in February 2014 n the heart of Japan’s ancient imperial city of Kyoto.

It was the task of the marketing and sales collateral to tempt guests from all over the world into making that crucial initial booking. Brochures and factsheets promoting the hotel, guest rooms and suites, bars and restaurants, events facilities and The Ritz-Carlton Spa merge the designer’s craft with the finest materials the Japanese printing and paper making tradition has to offer.

All materials have been produced in English and Japanese.

Client: The Ritz-Carlton, Kyoto
Date: January / 2015
Media: Print
Created at: Thomas Manss & Company

326490 book

326490 book

I just received the 326490 book yesterday. This book compiles all the artwork for this project from all round the world, and one of my work is also in this book. It was a very urgent project because I had to submit my response to the game within 24 hours but it was very fun to do.

T7 packaging

T7 packaging

Packaging

T7 packaging

Client: Bowers & Wilkins
Date: November / 2014
Media: Print
Created at: Thomas Manss & Company
Photographer: Phil SIls

P5 Series 2 packaging

P5 Series 2 packaging

Packaging

P5 Series 2 packaging

Client: Bowers & Wilkins
Date: September / 2014
Media: Print
Created at: Thomas Manss & Company
Photographer: Phil SIls